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Should you risk alienating people in your copy?

Should you risk alienating people in your copy?

We all want to be liked, don’t we? Being accepted, being part of the tribe, is fundamental to our basic human drives. Our primitive ancestors would die if they were rejected by their tribe. The need for acceptance is a survival instinct that’s still hard coded into...

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Unleash your Ferocious Dog and find your tribe

Unleash your Ferocious Dog and find your tribe

Folk punk rock band Ferocious Dog aren’t to everyone’s taste. They’re loud. They’re very opinionated. They’re sweary. They sing songs about mental illness, rebellion, war, activism, addiction…  They’re not exactly mainstream! They don’t try to appeal to everyone....

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What I learned by NOT buying Marie Forleo’s course!

What I learned by NOT buying Marie Forleo’s course!

“No one reads emails anyway, what’s the point in growing an email list?” With social media the big omnipresent beast it is, it’s easy to think that it is THE way to communicate with your customers. When you look at all the unread email in your inbox, and think about...

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What can copywriting learn from rock bands?

What can copywriting learn from rock bands?

Olly Knights, the singer of Turin Brakes, was telling the audience about how he is often asked what his songs are about.  In one of the most profound statements I've ever heard at a rock gig, he said 'the songs are about how you feel when you listen to them'... Such a...

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I’m not trying anymore….

I’m not trying anymore….

This morning, I arrived at my violin lesson as 'someone who is trying to learn to play the violin'. I emerged a fully-fledged fiddle player. As I played in harmony with my teacher, playing a tune I barely knew, at a tempo she set, I felt something shift in me. After a...

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No, Your Business Does Not Help Everyone

No, Your Business Does Not Help Everyone

When I was a Yoga teacher, I would tell myself that EVERYONE could benefit from working with me. After all, isn’t the vast majority of the world completely stressed out and in need of relaxation? Well, yes, but does that mean that everyone knows they're completely...

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