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All Things Must Pass…. a George Harrison roadtrip
In the midst of some very challenging times, I have a tattoo that reminds me, in the handwriting of my hero George Harrison, that ‘All Things Must Pass’. This is true of all things, the good and the bad, and the inbetween. The album of that name is my ‘therapy album’,...
Apple killed your email open rates! Or did they?
With the release of IOS 15 in September 2021, Apple dealt a big blow to email marketers. The Mail Privacy Protection feature is great news for consumers. It is designed specifically to protect users’ data from third party apps. Such as… um… email marketing software!...
When self-care gets lost in the storms
I’m not very good at maintaining habits. Or at least, not the healthy, nourishing ones! I’ve been hugely successful at nurturing the unhelpful and harmful ones, but struggle to keep up with things that are good for me. Fortunately, I have come a long way since I...
4 Tips to help ADHD entrepreneurs succeed with email marketing
All the business advice out there tells you that one of the most important factors in business is consistency. Message. Platforms. Communication. Offers. Business offerings. Apparently, they all need to be consistent. 😱😱😱😱 Now, I don’t know about you, but I don’t do...
Should you risk alienating people in your copy?
We all want to be liked, don’t we? Being accepted, being part of the tribe, is fundamental to our basic human drives. Our primitive ancestors would die if they were rejected by their tribe. The need for acceptance is a survival instinct that’s still hard coded into...
Unleash your Ferocious Dog and find your tribe
Folk punk rock band Ferocious Dog aren’t to everyone’s taste. They’re loud. They’re very opinionated. They’re sweary. They sing songs about mental illness, rebellion, war, activism, addiction… They’re not exactly mainstream! They don’t try to appeal to everyone....
You’ll want to give up sometimes. I’m so glad I didn’t!
I’ve made a lot of mistakes with email marketing over the years. I once spent a few months taking hours each week to write a weekly email, sending out carefully crafted words of wisdom, and forget to make any sort of offer… I’d forget to email my list for ages, until...
What I learned by NOT buying Marie Forleo’s course!
“No one reads emails anyway, what’s the point in growing an email list?” With social media the big omnipresent beast it is, it’s easy to think that it is THE way to communicate with your customers. When you look at all the unread email in your inbox, and think about...
What can copywriting learn from rock bands?
Olly Knights, the singer of Turin Brakes, was telling the audience about how he is often asked what his songs are about. In one of the most profound statements I've ever heard at a rock gig, he said 'the songs are about how you feel when you listen to them'... Such a...
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