I’ve made a lot of mistakes with email marketing over the years.

I once spent a few months taking hours each week to write a weekly email, sending out carefully crafted words of wisdom, and forget to make any sort of offer…

I’d forget to email my list for ages, until it was time to make an offer, then I’d send them one email, conclude that they hated me, and disappear for a few more months…

I’ve written boring emails, long rambling emails, emails that were all about me, emails that had no discernible point to them…

I’ve sent emails that have made me wish I could recall them all and never send another email!

But I’ve also written emails that have prompted readers to respond to tell me how much they needed to read my words that day…

To thank me for articulating their feelings, or for the insights and advice I’d offered…

To share their own experiences similar to the story I shared…

To ask to work with me, give me testimonials, and to tell me that they’ve recommended me to their friends.

Not all your emails will hit the mark. Even the best copywriters send out emails that no one wants to read. They don’t give up. They regroup, learn and move on stronger and wiser.

Don’t beat yourself up for that low open rate, the non-existent click rate.

Don’t panic if they don’t buy with the first offer.

Keep showing up. Learn more about them and their language, and use what you know to write for them…

Keep writing. Keep learning. Keep sending those emails!

Photo by Michael Dziedzic on Unsplash

Esther Nagle Administrator
Email Copywriter and Strategist
Esther Nagle has been writing online for more than a decade. She has written blog posts, web copy, event descriptions, ebooks and physical books, social media copy and emails. She has trained with Copy School in Conversion Copywritng in emails, and now specialises in email marketing and strategy. When she\'s not writing, Esther can be found watching live music, walking in nature, playing Irish folk music on her purple violin, and hanging out with her son and crazy dog!
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