What can copywriting learn from rock bands?

What can copywriting learn from rock bands?

Olly Knights, the singer of Turin Brakes, was telling the audience about how he is often asked what his songs are about.  In one of the most profound statements I’ve ever heard at a rock gig, he said ‘the songs are about how you feel when you listen to...
I’m not trying anymore….

I’m not trying anymore….

This morning, I arrived at my violin lesson as ‘someone who is trying to learn to play the violin’. I emerged a fully-fledged fiddle player. As I played in harmony with my teacher, playing a tune I barely knew, at a tempo she set, I felt something shift in...