All the business advice out there tells you that one of the most important factors in business is consistency.

Message. Platforms. Communication. Offers. Business offerings.

Apparently, they all need to be consistent. 😱😱😱😱

Now, I don’t know about you, but I don’t do consistency well,

I’m all in when I’m in. And then I’ll be all in about forgetting about it entirely.

It’s not exactly helpful when you want to grow and nurture your email list is it?

So how can you ensure you can keep up with emailing your list?

Here are some tips that I find helpful

Make it sustainable

Emailing daily might work for Ryan Holiday, but that doesn’t mean you have to do it. Maybe you email weekly. Maybe it’s every other week. Perhaps it’s monthly. It doesn’t matter. What matter is that it’s at a pace you can keep up with.

Supportive accountability

Find someone who understands your ADHD, but will hold you to your commitment, and ask them to check in with you. Maybe part of a group, or a friend. Perhaps you can support them too?

Schedule it!

Yes, I know, ADHD and scheduling doesn’t always work. But my Google calendar has changed my life. If it’s in there, I’ve at least got a fighting chance of doing it! Get it in the diary, give future you a chance!


You don’t need to write new content for everything. Did you write a great blog post? Use that for your email! This essay will form part of my email content for today’s newsletter (and Twitter, Instagram, Facebook and LinkedIn post!). Not everyone sees your content, this helps get more eyes on it!

What other hacks do you use to maintain your marketing efforts?

Photo by Jessica Lewis on Unsplash

Esther Nagle Administrator
Email Copywriter and Strategist
Esther Nagle has been writing online for more than a decade. She has written blog posts, web copy, event descriptions, ebooks and physical books, social media copy and emails. She has trained with Copy School in Conversion Copywritng in emails, and now specialises in email marketing and strategy. When she\'s not writing, Esther can be found watching live music, walking in nature, playing Irish folk music on her purple violin, and hanging out with her son and crazy dog!
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