Folk punk rock band Ferocious Dog aren’t to everyone’s taste.

They’re loud. They’re very opinionated. They’re sweary. They sing songs about mental illness, rebellion, war, activism, addiction… 

They’re not exactly mainstream!

They don’t try to appeal to everyone. Their music speaks clearly of who they are, what they stand for, and who they speak to, for and against.

I know people who would hate their music…

Others who would hate their politics…

And my mother would hate their vast collection of tattoos!

They’re not for everyone. They don’t want to be for everyone. 

They are for their people.

I’ve seen devoted music fans. I am a devoted music fan.

But Ferocious Dog have created a whole other level of connection with their fans.

“The Hell Hounds”, the collective name for their fans, are family to the band. You can feel the connection at their gigs. The love and respect is deep, mutual, and palpable.

I am sure this connection is forged in the fires of shared values (as well as kickass music!). 

When a band’s music speaks so deeply of who they are, it also speaks of who their fans are. It creates that bond that comes from finding ‘your people’.

If you want to grow an audience that is perfectly aligned with you, who will love what you do, and want to support and work with you… be like Ferocious Dog, and don’t be afraid to show your values in what you do. Don’t be afraid to alienate those who have differing values. 

Find your people. Find your Hell Hounds.

(and go and listen to ‘The Hope’, it’s amazing!)

Esther Nagle Administrator
Email Copywriter and Strategist
Esther Nagle has been writing online for more than a decade. She has written blog posts, web copy, event descriptions, ebooks and physical books, social media copy and emails. She has trained with Copy School in Conversion Copywritng in emails, and now specialises in email marketing and strategy. When she\'s not writing, Esther can be found watching live music, walking in nature, playing Irish folk music on her purple violin, and hanging out with her son and crazy dog!
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